03 / Physical brand
PHILIPS
Beyond the screen.
B2B marketing, exhibition environments, print systems and account growth — the brand translated into things people could actually walk around and hold.
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B2B · Exhibition · Print · Brand systems · Account growth ✦ B2B · Exhibition · Print · Brand systems · Account growth ✦ B2B · Exhibition · Print · Brand systems · Account growth ✦
The challenge
Make the brand
work in the room.
Philips wasn’t only a screen-based assignment. The work had to survive in exhibition spaces, printed catalogues, dealer communication and guideline-driven brand systems.
60%Portfolio-value growth supported
2Additional Philips verticals added
1 systemAcross space, print and business communication
Touchpoints
Beyond
the screen.
The visual answer here is a system map, because the real work was about making consistency survive across formats.
Physical brand system
Exhibition booths
Product catalogues
Business flyers
Guideline books
TV & Sound
Professional Displays
Account expansion
Good work
opens doors.
The relationship expanded beyond the original scope into additional Philips verticals. That matters because it visualizes trust as business growth, not just design output.
Philips core→TV & Sound+Professional Displays
Next case studySony / Instax / Xerox
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