ODD/BEAT STUDIO
The creative home of Varun Khanna

ODD/BEAT
STUDIO

The surface is tidy. The interesting part lives behind it.

Brands. Business. Fashion. Leadership. Side quests.

Behance ↗
There is another room.
the odd side of the wall
Open the door. The portfolio gets quieter — and more visual.
Inside the studio

Five worlds.
One rhythm.

Click a world and it opens as its own case study — more like a chapter than a popup.

See the site ↗
Bleeding
Heart Club
02 / Fashion + world-building

Wear the feeling.

↗
PHILIPS
03 / Physical brand

Beyond the screen.

↗
SONY /
INSTAX /
XEROX
04 / Brand voices

Three tones.

↗
HERTZ
05 / Leadership + operations

Ideas meet reality.

↗
Pine & Lime ↗ BHC / After Dark ↗ Bleeding Heart Club ↗
Behance archiveMore visual work
↗
Pine & LimeLive brand site
↗
Bleeding Heart ClubLive fashion site
↗
How we got here

Not one lane.
One rhythm.

The through-line is the same: build, solve, shape, learn.

2017–2020

Global brands

Sony. Philips. Instax. Xerox.

2020–2022

Pine & Lime

Brand + business from scratch.

Alongside

Bleeding Heart Club

Fashion, mood and culture.

2022–Now

Montréal / Hertz

Leadership and operations.

Always

The Offbeat

Music, art and experiments.

© 2026 Varun Khanna. All rights reserved.