Oddbeat Studio
Different rhythm.
Better questions.
Unexpected ideas.
Hi. I'm Varun. I connect creativity, strategy and execution to build brands, experiences, systems and ideas people remember.
ENTER THE STUDIO ↘
 BRAND BUILDING ✦ MARKETING ✦ ENTREPRENEURSHIP ✦ LEADERSHIP ✦ CREATIVE EXPERIMENTS ✦ INDIA → CANADA ✦ BRAND BUILDING ✦ MARKETING ✦ ENTREPRENEURSHIP ✦ LEADERSHIP ✦ CREATIVE EXPERIMENTS ✦ INDIA → CANADA ✦
The premise
Everyone has a rhythm.
Mine's a little odd.
Things I've put my brain into

Pine & Lime

Building a personalized gifting brand across identity, products, content, customer experience, marketing and operations.

01 / Building something from nothing →

Philips India

Taking the brand beyond the screen through exhibition experiences, catalogues, business collateral and consistent B2B communication.

02 / Beyond the screen →

Sony · Instax · Xerox

Different audiences. Different tones. One discipline: translating brand identity into communication people recognize.

03 / Global brands →

Hertz Canada

Creativity meets operations: customer experience, fleet performance, everyday problem solving and leadership at scale.

04 / Leading in motion →
The Offbeat

SIDE
QUESTS.

DJ / Music4amPurgeArtExperimentsPhotographyIdeas that don't fit in boxes
How we got here
2017—2020

Global brands.

Sony Professional, Philips, Xerox and Fujifilm Instax. Learning how established brands communicate without losing who they are.

2020—2022

Entrepreneurship.

Pine & Lime. Building, testing, selling, creating and learning what happens when the brief is your own.

2022—NOW

Montréal + leadership.

A new country, business studies and operational leadership at Hertz Canada—another rhythm, same instinct to solve.

MAKE IT
BEAUTIFUL.
MAKE IT USEFUL.
MAKE IT ODD.